over the counter pharmaceutical sales teams

New order management functionality to Veeva iRep provides pharmaceutical sales teams, the first complete, feature rich selling tool on the Apple iPad

Today, pharmacists practicing in enormous mass influence on the patient, causing the sales teams of life science companies for prescription and non-prescription drugs to deal with this important group. Veeva iRep now supports the modern pharmacy sales representatives with a single solution that joins together all the tools that are necessary for success, including customer relationship management (customer relationship management, CRM), Closed Loop Marketing (CLM), inventory tracking, signature capture and order management - all integrated and available on the iPad.

Throughout the world, the influence of the pharmacist on the health-related consumer decisions to exponentially, especially given the current choices that go along with the influx of generic drugs. "Pharmacists are now often the first point of contact for patients seeking advice can apply to the Company as a trusted, provide professional advice, and may therefore have an influence on the adherence to a particular brand of drugs or encourage a change -. Evidenced by the legislation should be promoted mandatory generic substitution (aut idem), "said Arno Sosna, product management director, Europe, at Veeva. The updates of Veeva are seamless, transparent and often without additional cost to the customer, and they will ensure that the sales representatives in this rapidly changing industry getting the latest equipment at their disposal.

Pharmaceutical companies are responding to this trend by their sales representative for prescription and non-prescription drugs now better equipped. With Veeva iRep these unique sales teams have the advantage of a complete solution that supports pharmacy-specific processes, including through the order management. New features include an efficient price search function, which is fully compatible with ERP-driven pricing schemes and be able to support complex pricing schemes, further inventory monitoring capabilities, a user interface with touch input, a CLM function and electronic signature capture.

Veeva iRep lays the foundation for pharmaceutical companies trying the emerging model of a hybrid sales force. "The global pharmaceutical market developed rapidly, and even experimented with a new hybrid distribution model in which the same sales representatives care pharmacists and physicians," said Sosna. "Modern order management functionality, which is integrated in Veeva iRep leads in both groups to success."

To date, Veeva CRM is used in over 35 countries by more than 90 pharmaceutical companies, including 17 of the 20 largest pharmaceutical companies in the world. Many companies have already decided to introduce iRep with advanced order management function with its representative teams for prescription and non-prescription medicines in Europe.

About Veeva Systems Veeva Systems is the leading provider of cloud-based business solutions for the global life sciences industry. Veeva is committed to innovation, product quality and customer success and serves more than 150 customers - from the world's largest pharmaceutical companies to emerging biotechs. Veeva was founded in 2007 and is privately owned. The company has its headquarters in the Bay of San Francisco, with offices in Philadelphia, Barcelona, ​​Budapest, Paris, Beijing, Shanghai and Tokyo. To learn more, please visit